a headline in lowercase
in 1925 the school stopped using capitals and printed its reasons at the foot of its letterhead. werkstatt keeps the habit for display type. this lesson shows why it reads calmer.
lesson 7 · type room · 4 minutes
the goal
set one headline in lowercase and see what changes.
the steps
- type a headlinesomething you would put at the top of a page.
- set it in capitals, then in lowercasecompare the shapes of the two words. lowercase has a skyline; capitals are a block.
- tighten the trackinglarge lowercase wants less space between letters.
- decide where capitals come backnames and the start of sentences in running text. not in headlines.